Rancho Cordova, Ca., USA – 8 December – Barco, the worldwide market share leader in digital cinema projection, has achieved a major milestone in its DLP Cinema® projector deployments spanning nearly 15 years, installing 50,000 units across the globe as of the third quarter 2014.
Since the release of its first digital cinema projector in 2000, Barco has continued to provide the industry with innovative solutions in movie projection, from 2K to 4K, xenon to laser, and the evolution of 3D and high frame rate technology. With many of the top exhibitors choosing Barco for their theater chains, Barco has amassed 40 percent market share in digital cinema projection, establishing the company as the clear leader in its class.
A growing footprint in Greater China and APAC region
An important factor in Barco’s rapid growth has been its widespread expansion into Greater China and countries in the Asia Pacific (APAC) region. Barco owns 60 percent market share of digital cinema projection in Greater China, supported by its joint venture “CFG Barco Electronics Co. Ltd.” formed by a partnership with the China Film Group.
Setting the benchmark in digital cinema
“Since the beginning, Barco has been a market and technology driver in digital cinema, continually raising the bar for image quality, high brightness, modularity and lowest total cost of ownership,” comments Todd Hoddick, VP Global Entertainment for Barco. “We are pleased to support exhibitors of all sizes with the widest range of projection solutions to guarantee the perfect match for every screen.”
Ushering in a new era in cinema entertainment
As the market for digital cinema conversions reaches full saturation, the focus on deployments now shifts toward new construction. At the same time, Barco is turning its attention to optimizing other parts of the theater footprint with itsCinemaBarco experiences.
From the lobby, to the auditorium and beyond, Barco is developing innovative solutions that deliver visually spectacular, immersive entertainment tailored to a new generation of moviegoers. ““While our award-winning projection has always delivered the ultimate feature presentations, we’re now applying our technologies in new ways to create compelling, magical experiences that lure audiences to the cinema for an experience they can’t get anywhere else,” continued Hoddick.