Lotte Cinema operates about 900 screens in three nations — the Republic of Korea, Vietnam and China — and is one of the fastest-growing cinema exhibitors in the APAC region. To create the best possible movie experience, Lotte Cinema recently launched its own premium auditorium brand, Super Plex, which features over 22-meter wide screen, immersive 3D sound system with premium speaker and a brighter 3D system with 2.4 gain silver screen.
To ensure that SuperPlex can differentiate itself in terms of picture quality as well, Lotte Cinema decided to look into the possibilities of laser technology. Barco’s DP4K-60L's exceptional image quality, simplified operations and reduced operating expenses convinced Lotte Cinema to make the switch to laser projection.
“Creating a big screen is not so difficult,” comments Cha Woncheon, CEO of Lotte Cinema. “The key is to provide the sound and image quality that suits such a screen. We thoroughly tested Barco’s DP4K-60L for more than two months and are now convinced that Barco laser projection will be the real game-changer for premium cinema.”