Short-Throw Projectors' Colorific™ Image Quality Bring Major Animation Event to Life at Detroit Institute of Arts COSTA MESA, Calif. — Sept. 24, 2013 — BenQ America Corp., an internationally renowned provider of digital lifestyle innovations and global DLP® projector leader, today announced that the "Watch Me Move: The Animation Show" art exhibition will be making its U.S. debut at the Detroit Institute of Arts (DIA) using BenQ's award-winning line of short-throw projectors. Installed in the majority of the 100 works screened within the exhibition, the devices are engineered to empower creators of projection art, performance pieces, and other visual projects with Colorific™ picture quality while providing full short-throw flexibility in settings with space constraints. Featuring a combination of celebrated cinema classics and other material, "Watch Me Move: The Animation Show" is the most extensive exhibition of the full range of animated imagery produced in the last 150 years. The worldwide touring exhibit has visited Brazil, Taiwan, and Canada and now makes its debut in the U.S. Organized by Barbican Centre, London, the exhibition explores how artists use animation to entertain audiences and explore both cultural issues and elements of the human condition. The exhibition presents films by masters such as Georges Méliès, Chuck Jones, William Kentridge, and Tim Burton in addition to works by animation studios such as Walt Disney, Aardman, Studio Ghibli, and Pixar. Audiences also gain access to groundbreaking examples of cut-out, stop-motion, puppet, anime, and 3-D animation via images and films projected onto walls, in private booths, and within special screening rooms. On exhibit from Oct. 6 to Jan. 5, 2014 at the DIA — one of the premier art museums in the United States and home to more than 60,000 works comprising a multicultural survey of human creativity from ancient times through the 21st century — the institute will bring "Watch Me Move: The Animation Show" to U.S. audiences for the very first time. Transforming the gallery into an immersive environment, the exhibition will be divided into six interconnected themes. Beginnings — the emergence of the animated image; Characters — animation's ability to construct powerful, complex personalities; Storytelling — the use of animation to represent existing myths and fables and invent new ones; Animation for Art's Sake — underlying formal and conceptual structures of the medium; Superhumans — the exaggerated, extended character; Artistic Visions — mapping animated worlds onto the "real" world. "Developing genuinely innovative and impactful projection art depends on two very important factors: high image quality and full flexibility," said Patrick Moran, Exhibition Manager, Barbican International Enterprises. "With BenQ's short-throw projectors, we conceived and curated a truly unique exhibition that stayed authentic to our creative vision of presenting the works of animation masters in a way that engages, entertains, and educates the audience." Designed for visual display projects such as art projection installations which require prolonged image projection, BenQ projectors deliver more than one billion stunning colors, higher contrast ratios, and longer-lasting quality imaging over extended usage. Additionally, the projectors' short-throw capabilities enable projection much closer to the screen — providing enormous flexibility in projector placement and setups within constrained settings. "We are very pleased to have our projectors featured in such a premier exhibition event," said Jan Spence, Director, Marketing Communications at BenQ America Corp. "As the new media art community continues to embrace the advanced features and possibilities of today's projection technologies, BenQ has made it a priority to design digital innovations that specifically meet their needs and help bring their creative visions to life." Projectors selected for the "Watch Me Move: The Animation Show" exhibition include BenQ's short-throw MP772ST and MX812ST projectors. To further support the event, BenQ will be donating replacement bulbs for the projectors. "Watch Me Move: The Animation Show" will also be on display from June 6 through Sept. 1, 2014 at Nashville's Frist Center for Visual Arts. More information on BenQ's projectors is available at BenQ America Corp. # # # ***Editor’s Note: Please note that the included photos for download are a visual representation of the exhibit at The Barbican Centre, London and not of the installation at The Detroit Institute of Arts. Photo Credit: Installation image. The Barbican Centre, London, 2011 About the Barbican The Barbican Centre is a performing arts center in the City of London and is the largest of its type in Europe. The Centre hosts classical and contemporary music concerts, theatre performances, film screenings and art exhibitions. The Barbican Centre is provided by the City of London Corporation as part of its contribution to the cultural life in London and the U.K. About BenQ America Corp. The BenQ digital lifestyle brand stands for “Bringing Enjoyment and Quality to Life,” fusing lifestyle with technology, enjoyment with productivity, and aesthetic design with engineering. It is this mantra that has made BenQ the No. 1-selling DLP® projector brand worldwide, as well as the No. 1 name in short-throw projectors. BenQ America Corp. offers an extensive line of visual display and presentation solutions that incorporate the very latest technologies. The company delivers a broad range of projectors, flat panel displays, and monitors for any application and market — education, home, gaming, enterprise, government, house of worship, digital signage, AV and IT — with cutting-edge models that lead the industry in performance, reliability, environmental sustainability, and aesthetics. Whether it's interactive digital whiteboards for classrooms, full HD 3D projectors for home theaters, short-throw projectors for boardrooms, interactive flat panel displays for digital signage, or LED backlight monitors for professional gaming, BenQ continues to defy the limits of digital displays. The company's products are available across North America through leading value-added distributors, resellers, and retailers. More information is available at www.BenQ.us or www.BenQ.ca. About BenQ Corporation BenQ Corporation is a renowned global trendsetter of connected digital lifestyle devices founded on the brand promise of “Bringing Enjoyment and Quality to Life.” With a keen insight into ever-evolving consumer preferences, BenQ uniquely creates the ideal balance of leading technology and signature design to provide visual and mobile solutions that elevate consumer lifestyles. BenQ continues to delight the world's consumers with a broad product and embedded technology portfolio spanning digital projectors, monitors, interactive large-format displays, digital cameras and camcorders, mobile computing devices, and lighting solutions. About BenQ Group The BenQ Group is a $21+ billion powerhouse comprised of 15+ independent companies operating in over 30 countries across numerous industries with a combined workforce of over 120,000 employees. Each Group member is a recognized leader in its own field, contributing to the BenQ Group's vast resources, broad R&D, and distinct strategic strengths. By leveraging each company's vertical specialization to create true scale across horizontal markets, the BenQ Group controls a highly efficient value chain with the unrivaled ability to deliver critical components and world-class solutions in the following industries: TFT-LCD, green energy, fine chemicals and advanced materials, lighting, IC design, precision components, system integration, branded business, and service. The Group is committed to profitable and sustainable businesses that share its long-standing vision of Bringing Enjoyment and Q
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