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Independence Blue Cross

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Independence Blue Cross
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About Independence Blue Cross

Independence Blue Cross (IBX) has been providing health care products and services for nearly 80 years. Based in the Philadelphia area, IBX is one of the leading health insurance providers in the country serving 10 million people in 24 states and the District of Columbia.


IBX wanted to upgrade their 40-seat boardroom and executive conference room at their Philadelphia office with a high-quality signal distribution system. They demanded nothing less than 100 percent functionality in their new, cutting-edge boardroom and executive conference room. It was imperative to have an easy-to-use system that handles all of their needs at the touch of a button – from audio and video to lighting.


Designed and installed by systems integrator IMS Technology Services of Garnet Valley, PA, the rooms feature full digital technology and seamless control systems all managed by Kramer ProScale™ digital scaler/switchers. Video sources are routed using seven VP-729 ProScale digital scaler/switchers, three VS-66HDCP HDMI switchers, and two Kramer HDMI distribution amplifiers. Nine PT-571 and PT-572+ DGKat twisted pair transmitter/receivers convert HDMI signals over a single twisted pair signal using Kramer cables. This setup enables clear signals for up to 200 feet. Video sources include Blu-Ray DVD players, cable TV set-top boxes and recording devices.


“Kramer was the most reliable solution for this project,” said Bob Lobascio, Vice President of Sales at IMS Technology Services. “A board of directors holds IBX to exacting standards and any system had to work flawlessly.”

“The Kramer system makes the technology seamless. All we have to do is turn the system on and it works every time,” said David Hering, Manager of Audio/Video Systems at Independence Blue Cross.